Corporate Philosophy: People Oriented, Honest, Responsible Business Theory: Quality Creates Value, Credibility Brings Bright FutureMission: Make People Enjoy Sports Vision: Become the No. 1 comprehensive platform of sports industry in China.
Origin of the brand name “Upman-horse”
The company was named as “”when it was set up in 1998. The brand name “Upmanˉhorse” was derived from the mixture of its Chinese pronunciation and meaning. It was depicted as a fine horse galloping up to the sky with the vision of the enterprise would be creative and keep going all the time.
Reading of the new logo
UHS is a shorten form of the previous brand name “Upmanˉhorse” for simplification and convenient application in marketing. Chinese red was chosen as the only color for the logo with its implication of energetic, prosperous, and healthy. Letters “UHS” were endowed with our promise of supplying you with high quality sports equipment.
